Simple Agency Offer That Built a $470K/mo GoHighLevel Business

Kai Stone is 29 and does $470,000 a month with the simplest agency offer there is. He sells websites to contractors at $297 a month.

For nine months he made $3,000 to $4,000 a month and sat through hour-long sales calls showing people every feature GoHighLevel has. Nobody bought. Then he had hip surgery, booked 33 appointments, and watched all 33 no-show. So he recorded a short video explaining exactly what he does and what it costs, and started sending it before every call. The 34th guy showed up, said he'd seen the video, and paid in eight minutes. Nine months after that they were at $300,000 a month.

In this episode Kai breaks down the whole model. Why a simple agency offer beats a feature dump, how to explain outcomes instead of features so beginners stop hitting the brick wall, what goes in the video and what to do when they haven't watched it, and the cold call script he made up on the spot that got him past the first ten seconds. He argues hard that beginners charging thousands a month are making a mistake, gets specific about churn at 1,300 clients, and lays out the lean $50k to $80k a month hands-off agency he'd build if he were starting again. He also explains why he ran zero upsells until he passed $100,000 a month.

If you keep changing what you sell and still can't explain the value to a business owner, this is the episode that makes you pick one thing.

Every episode of What's Working is a long-form conversation with someone running a real GoHighLevel agency, with real numbers on the table. We get into getting clients for GoHighLevel, offers that work for beginners, selling GoHighLevel SaaS, agency pricing, AI services, and local business marketing. Hosted by Keaton Walker, who sells GoHighLevel and runs the HighLevel Guild community for agency owners.

00:00-What's Working!
01:29-Hitting $500k from a Beginner
07:22-FREE Community!
08:01-What's NOT Working
23:17-The Methodology
32:46-Websites Done Right
45:33-Low and High Tickets
55:56-Upselling for Beginners
59:03-This Works with Others!

📝 Join Kai's Community and Learn Directly from Him 👉 https://www.skool.com/stonescaling/about?ref=02984f30dc40403cb810ba82c817a77f

🚀 Get the Software Kai uses + $8324 in Bonuses 👉https://www.gohighlevel.com/keatonwalker

⤴️ Already signed up for HighLevel? You can still qualify for all $8324 worth of bonuses by upgrading your HighLevel account with my link 👉 https://itskeaton.com/upgrade

📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly 👉 https://skool.com/highlevelguild

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